Thursday 19 February 2009

Search Marketing Round Up #1 - Week Commencing 16-02-09

I thought it would be nice to kick off my first post at Link Building Mojo by sharing the link love. After all you’ve got to spend money to make money as the saying goes.

While this blog will focus on link building I take a healthy interest in all aspects of search marketing and try to read as many blog posts and articles as possible.

Each week I’ll be posting a summary of the most useful information I’ve stumbled across on my travels. So without further ado here are this weeks little nuggets for you all to devour.

Link Building

Passing PageRank Through Google Profiles - Dixon Jones conducts an insightful experiment with Google profile links.

The Psychology Of A Linkbait - An excellent overview on crafting linkbait that people will actually link to by Ryan Caldwell.

Mahalo Caught Spamming Google With PageRank Funneling Link Scheme
- Aaron Wall shares his frustrations with Mahalo's link development project.

Blog Directory Links : List Your Blog - A Daily Seo Tip from Loren Baker on using blog directories for link building.

Remember: Link Building Is Not Just For SEO - A timely reminder from Distilled that links aren't just for rankings.

The Canonical URL Tag

Specify Your Canonical Version - Big news for anyone with duplicate content worries.

Learn about The Canonical Link Element In 5 Minutes - Get up to speed on the canonical URL tag with this slideshow from Matt Cutts' blog.

Canonical URL Tag - The Most Important Advancement In SEO Practices Since Sitemaps - Randfish gives his view on the canonical URL tag with some lovely illustrations.

Marketing Strategy

Web Business Startup Marketing Guide - Awesome post from Linkbuildr on how to promote your new web startups.

How The Small Guy Can Use Trust To Win The SEO Game - A post to inspire the "small guy" from SEOBook.

5 Easy Ways To Promote And Market A Website - Patrick Altoft offers a good summary of basic website promotion techniques.

ROI for SEO: Proving Value To The CFO - Bruce Clay recommends how to answer the question of ROI on your SEO projects.

How to Start an Internet Company That Will Be Noticed - In this series Danny Dover invites you to follow the startup of his new internet company.

On-Page SEO

Using The Hash In URLs for SEO - More Whiteboard Friday brilliance from SEOmoz, learn how to control duplicate content, affiliate links and more.

Use Excel To Plan Meta Tags, Titles & URLs For SEO - Loren Baker blogs on using Excel to organise your on-page SEO.

Forget about Keyword Density - Learn how to correctly understand keyword density in under 30 seconds.

Best Of The Rest

Analytic Mashups For Advanced Keyword Research - Marty Weintraub provides a great overview on combining different data sources for indepth keyword research.

PPC Marketers: You Must Track Phone Calls! - Brian Carter of Seach Engine Journal covers the benefits of tracking telephone calls in your PPC campaigns.

Ultimate How-To: Social Media Buttons, Tools and Badges Resource - An extensive collection of social media buttons, badges, icons and widgets from Patrick at 10e20.com

Feel I’ve missed an important search marketing article? Then please drop a link to it in the comments; I can’t spend all day reading this stuff you know!

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